Mutual fund marketing communications is all about timely and accurate messaging so consumers can make a well-informed decision of investing in the right funds. This calls for a unified communication approach which is something we were not able to implement seamlessly owing to the disparate consumption and efficacy of different communication channels. Resulticks has not only empowered our marketing team and the agent system to disseminate uniform and relevant customer communication, but we have been able to reduce our cost of disseminating communication by using only those channels that customers tend to look at. More importantly, we are exploring their ability to interact with customers real time when they are researching or are just about to exit the transaction journey. We would be doing this across all the existing channels with a provision of future integrated channels as well, with the aim to win back and retain customers in a more personalized and real time basis. The important aspect of online security was addressed by the multi-layered security approach with military grade encryption that Resulticks has.
We are now successfully managing 5+ customer communication channels through Resulticks to provide seamless omnichannel experience to our customers. We have been able to consolidate more than 4 million customer records from different channels / data sources and are also able to derive interesting insights from this data for effective campaign planning and execution.
UTI Asset Management Company Limited
Gaurav Suri
Sr Executive Vice President & Head of MarketingMutual fund marketing communications is all about timely and accurate messaging so consumers can make a well-informed decision of investing in the right funds. This calls for a unified communication approach which is something we were not able to implement seamlessly owing to the disparate consumption and efficacy of different communication channels. Resulticks has not only empowered our marketing team and the agent system to disseminate uniform and relevant customer communication, but we have been able to reduce our cost of disseminating communication by using only those channels that customers tend to look at. More importantly, we are exploring their ability to interact with customers real time when they are researching or are just about to exit the transaction journey. We would be doing this across all the existing channels with a provision of future integrated channels as well, with the aim to win back and retain customers in a more personalized and real time basis. The important aspect of online security was addressed by the multi-layered security approach with military grade encryption that Resulticks has.
We are now successfully managing 5+ customer communication channels through Resulticks to provide seamless omnichannel experience to our customers. We have been able to consolidate more than 4 million customer records from different channels / data sources and are also able to derive interesting insights from this data for effective campaign planning and execution.